A trusted German brand
AgfaPhoto, a pioneer in photography
"Founded in 1867, AGFA (now Agfa-Gevaert) has become a leading producer and consistent innovator of consumer imaging worldwide.
For several decades, AGFA held more than 10% of the global market share in the most important consumer imaging and photography product categories.
Dating back over 150 years, AgfaPhoto is an iconic brand unlike any other in the photography market.
Considerable investment, with more than 500 million euros in advertising expenditure between 1996 and 2016, has created strong brand awareness, empathy and trust."
Agfa was founded in 1987
by P.M Batholdy and C.A Von Martius
83%
Awareness in 2004 Stern Mag. survey
2nd
Best-know Camera Brand in 2004 Stern Mag. survey
"More than 150 years of experience"
1867
Founded in Rummelsburg, near Berlin in Germany.
1928
AFGA launches its first film camera, the Billy.
1938
Agfa brings its colour paper and a 16 mm amateur colour motion picture film to market.
1956
The first automatic camera and the first European colour paper processing machine are introduced.
1968
Agfa introduces its red sensor trigger button.
1986
Agfa introduces the CRT printer, the world's first truly digital scanner printer.
1999
Agfa is listed on the stock marked.
2000
Agfa launches its digital minilab, the d-lab.3, which sets new industry standards for exceptional print quality, speed and efficiency.
2006
Launch of the first digital camera under the AgfaPhoto brand.